Cumberland Athletics Launches New Online Storefronts with Athletic Solutions

LEBANON, Tenn.--Cumberland University Athletics has partnered with Athletic Solutions to launch a new online fan shop featuring Cumberland Athletics, individual team, and student-athlete NIL storefronts.

The new platform gives Phoenix fans an expanded way to shop officially licensed Cumberland merchandise while also providing dedicated storefronts for each of Cumberland's athletic programs and NIL opportunities for Phoenix student-athletes.

Through the new Cumberland Athletics store, fans can browse a wide selection of apparel and accessories featuring Cumberland Athletics branding. Sport-specific stores allow fans, families, alumni, and supporters to shop merchandise tailored to their favorite Phoenix teams.

The platform also expands opportunities for Cumberland student-athletes to build their personal brands through individual NIL storefronts. Fans can purchase customizable merchandise featuring participating student-athletes' names, numbers, and branding, creating another way to directly support Phoenix athletes.

The new storefront includes:

A redesigned Cumberland Athletics online fan shop with an expanded selection of officially licensed merchandise
Dedicated storefronts for individual Cumberland athletic teams
NIL storefronts and customizable merchandise for participating Phoenix student-athletes
Apparel and accessories featuring Cumberland and sport-specific branding
A mobile-friendly shopping experience with simplified checkout

The partnership with Athletic Solutions provides Cumberland Athletics with a centralized platform for department-wide, team-specific, and student-athlete merchandise while giving Phoenix fans more options to represent Cumberland wherever they go.

The new Cumberland University Athletics storefront is now live.

SHOP CUMBERLAND: Cumberland University | Athletic Solutions

About Athletic Solutions

Athletic Solutions delivers retail and merchandising solutions for colleges and universities nationwide. With a focus on athlete empowerment, brand consistency, and modern e-commerce strategies, the company helps athletic departments expand fan engagement while delivering officially licensed merchandise to their communities.

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